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Deal Sheet: 2026 Explorer Active
Woody Anderson Ford · Huntsville, AL · VIN: 1FMUK8DH2TGA92052
Negotiation Guide
Opening Offer
$43,076
Fair Price
$44,576
Walk Away Above
$46,698
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 75 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$43,938
Est. Invoice$45,403
Holdback (est.)$1,465
MSRP (Sticker)$48,820
Asking Price$45,320
Markup-$3,500
Est. Dealer Margin on This Car$1,382
Percentile89% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory360 vehicles
Avg Markup (All Models)-$1,693
Avg Markup (Explorer)-$3,295
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,420
Price History
Jul 9, 2026$47,820 → $44,820(-$3,000)
Aug 6, 2026$44,820 → $45,820(+$1,000)
Aug 20, 2026$45,820 → $45,320(-$500)
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