Deal Sheet: 2026 Explorer Active

Northgate Ford · Cincinnati, OH · VIN: 1FMUK8DH1TGC37355

Negotiation Guide

Opening Offer

$44,866

Fair Price

$46,366

Walk Away Above

$48,285

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,185

Est. Invoice$46,691

Holdback (est.)$1,506

MSRP (Sticker)$50,205

Asking Price$46,705

Markup-$3,500

Est. Dealer Margin on This Car$1,521

Percentile89% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$2,690

Avg Markup (Explorer)-$3,481

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,178

Price History

Aug 6, 2026$46,205 → $47,205(+$1,000)

Aug 15, 2026$47,205 → $46,705(-$500)

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