Deal Sheet: 2026 Explorer Active

Larry H. Miller Ford Lakewood · Lakewood, CO · VIN: 1FMUK8DH1TGC22273

Negotiation Guide

Opening Offer

$44,120

Fair Price

$45,620

Walk Away Above

$47,642

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,699

Est. Invoice$46,188

Holdback (est.)$1,490

MSRP (Sticker)$49,665

Asking Price$45,665

Markup-$4,000

Est. Dealer Margin on This Car$967

Percentile2% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$1,735

Avg Markup (Explorer)-$3,559

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,580

Price History

Aug 6, 2026$45,165 → $46,165(+$1,000)

Aug 15, 2026$46,165 → $45,665(-$500)

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