Negotiation Guide
Opening Offer
$45,525
Fair Price
$47,025
Walk Away Above
$49,047
- • Recent buyers paid ~$4,045 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,963
Est. Invoice$47,495
Holdback (est.)$1,532
MSRP (Sticker)$51,070
Asking Price$47,570
Markup-$3,500
Est. Dealer Margin on This Car$1,607
Percentile43% of inventory is priced lower
Days on Lot60 days
What Others Paid (Last 30 Days)
Cars Sold5958
Avg Markup-$4,045
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory408 vehicles
Avg Markup (All Models)-$2,050
Avg Markup (Explorer)-$3,517
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$1,207
Price History
Jul 9, 2026$49,070 → $46,570(-$2,500)
Aug 6, 2026$46,570 → $47,570(+$1,000)
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