Deal Sheet: 2026 Explorer Active

Airport Ford · Florence, KY · VIN: 1FMUK8DH0TGC40599

Negotiation Guide

Opening Offer

$43,581

Fair Price

$45,081

Walk Away Above

$47,000

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$44,028

Est. Invoice$45,496

Holdback (est.)$1,468

MSRP (Sticker)$48,920

Asking Price$45,420

Markup-$3,500

Est. Dealer Margin on This Car$1,392

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,067

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,741

Price History

Aug 15, 2026$45,920 → $45,420(-$500)

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