Deal Sheet: 2026 Explorer Active

Rusty Eck Ford, Inc. · Wichita, KS · VIN: 1FMUK8DH0TGC37721

Negotiation Guide

Opening Offer

$45,025

Fair Price

$46,525

Walk Away Above

$48,547

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,513

Est. Invoice$47,030

Holdback (est.)$1,517

MSRP (Sticker)$50,570

Asking Price$46,570

Markup-$4,000

Est. Dealer Margin on This Car$1,057

Percentile2% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory282 vehicles

Avg Markup (All Models)-$2,716

Avg Markup (Explorer)-$3,536

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,782

Price History

Aug 6, 2026$46,070 → $47,070(+$1,000)

Aug 15, 2026$47,070 → $46,570(-$500)

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