Deal Sheet: 2026 Explorer Active

Liberty Ford Aurora · Aurora, OH · VIN: 1FMUK8DH0TGC31286

Negotiation Guide

Opening Offer

$45,491

Fair Price

$46,991

Walk Away Above

$48,910

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,747

Est. Invoice$47,272

Holdback (est.)$1,525

MSRP (Sticker)$50,830

Asking Price$47,330

Markup-$3,500

Est. Dealer Margin on This Car$1,583

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$2,288

Avg Markup (Explorer)-$3,231

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,631

Price History

Aug 15, 2026$47,830 → $47,330(-$500)

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