Negotiation Guide
Opening Offer
$39,302
Fair Price
$40,802
Walk Away Above
$42,791
- • Recent buyers paid ~$4,032 below MSRP
Price Breakdown
Est. Dealer Cost$40,302
Est. Invoice$41,645
Holdback (est.)$1,343
MSRP (Sticker)$44,780
Asking Price$41,780
Markup-$3,000
Est. Dealer Margin on This Car$1,478
Percentile100% of inventory is priced lower
Days on Lot19 days
What Others Paid (Last 30 Days)
Cars Sold5266
Avg Markup-$4,032
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,176
Avg Markup (Explorer)-$3,017
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,744
Price History
Aug 6, 2026$40,780 → $41,780(+$1,000)
Cheaper Explorer Active Inventory
Platinum FordTerrell, TX
-$4,500$37,88019d
Clement FordWentzville, MO
-$4,500$46,42019d
Kightlinger Motors, Inc.Coudersport, PA
-$4,500$46,06073d
Morlan Ford-LincolnSikeston, MO
-$4,000$44,9208d
Lithia Ford Idaho FallsIdaho Falls, ID
-$4,000$45,7758d
Auffenberg Ford North, Inc.O'Fallon, IL
-$4,000$46,37012d
Chaparral Ford, Inc.Devine, TX
-$4,000$41,52519d
Stivers FordWaukee, IA
-$4,000$45,66533d
AutoNation Ford FriscoFrisco, TX
-$4,000$39,27512d
Grapevine Ford LincolnGrapevine, TX
-$4,000$42,42012d