Negotiation Guide
Opening Offer
$39,748
Fair Price
$41,248
Walk Away Above
$43,261
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 68 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$40,748
Est. Invoice$42,106
Holdback (est.)$1,358
MSRP (Sticker)$45,275
Asking Price$41,275
Markup-$4,000
Est. Dealer Margin on This Car$528
Percentile5% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory539 vehicles
Avg Markup (All Models)-$1,953
Avg Markup (Explorer)-$3,965
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,399
Price History
Jul 9, 2026$43,275 → $40,775(-$2,500)
Aug 6, 2026$40,775 → $41,775(+$1,000)
Aug 20, 2026$41,775 → $41,275(-$500)
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