Negotiation Guide
Opening Offer
$43,304
Fair Price
$44,804
Walk Away Above
$47,012
- • Recent buyers paid ~$4,032 below MSRP
- • Sitting 73 days (avg 41) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$44,298
Est. Invoice$45,775
Holdback (est.)$1,477
MSRP (Sticker)$49,220
Asking Price$45,720
Markup-$3,500
Est. Dealer Margin on This Car$1,422
Percentile43% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold5266
Avg Markup-$4,032
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory95 vehicles
Avg Markup (All Models)-$1,242
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,500
Price History
Jul 9, 2026$47,220 → $44,720(-$2,500)
Aug 6, 2026$44,720 → $45,720(+$1,000)
Cheaper Explorer Active Inventory
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Morlan Ford-LincolnSikeston, MO
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Auffenberg Ford North, Inc.O'Fallon, IL
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Chaparral Ford, Inc.Devine, TX
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AutoNation Ford FriscoFrisco, TX
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