Deal Sheet: 2026 Explorer ST-Line

Johnson Ford, Inc. · Atmore, AL · VIN: 1FMUK7KH2TGB12278

This Is Already a Great Deal

Opening Offer

$43,970

Asking Price

$44,300

Max Price

$44,300

• Recent buyers paid ~$1,877 below MSRP
• Asking price is already $2,123 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$43,470

Est. Invoice$44,919

Holdback (est.)$1,449

MSRP (Sticker)$48,300

Asking Price$44,300

Markup-$4,000

Est. Dealer Margin on This Car$830

Percentile99% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold2878

Avg Markup-$1,877

Median Markup-$1,500

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell26 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$2,573

Avg Markup (Explorer)-$4,250

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$1,383

Cheaper Explorer ST-Line Inventory

Tomball Ford, Inc.Tomball, TX

-$4,500$46,61047d

Mac Haik Ford of DeSotoDe Soto, TX

-$4,500$50,89015d

Humboldt FordWinnemucca, NV

-$4,500$49,80515d

Gallatin FordGallatin, TN

-$4,500$46,21547d

Sharp Motor Company IncPulaski, TN

-$4,500$47,39547d

Homer Skelton Ford of Millington, LLCMillington, TN

-$4,500$46,05547d

Landers Ford SouthSouthaven, MS

-$4,500$46,35547d

DeLacy Ford, Inc.Elma, NY

-$4,500$46,73547d

Windy FordAlva, OK

-$4,500$47,24529d

Cleburne FordCleburne, TX

-$4,500$45,66021d