Negotiation Guide
Opening Offer
$46,913
Fair Price
$48,413
Walk Away Above
$50,411
- • Recent buyers paid ~$3,997 below MSRP
Price Breakdown
Est. Dealer Cost$47,169
Est. Invoice$48,741
Holdback (est.)$1,572
MSRP (Sticker)$52,410
Asking Price$48,910
Markup-$3,500
Est. Dealer Margin on This Car$1,741
Percentile39% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold2619
Avg Markup-$3,997
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell43 days
Dealer Profile
Inventory363 vehicles
Avg Markup (All Models)-$1,538
Avg Markup (Explorer)-$3,053
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,393
Cheaper Explorer ST-Line Inventory
David McDavid Ford Ft. WorthFort Worth, TX
-$4,000$43,84512d
Tomball Ford, Inc.Tomball, TX
-$4,000$43,84512d
Bolton Ford, L.L.C.Lake Charles, LA
-$4,000$46,61512d
Villa Ford of OrangeOrange, CA
-$4,000$46,95520d
Gray-Daniels FordBrandon, MS
-$4,000$48,54073d
Stivers FordWaukee, IA
-$4,000$46,09512d
Steve Schmitt FordHighland, IL
-$4,000$47,07012d
Laura Ford of Sullivan, LLCSullivan, MO
-$4,000$47,1405d
Baxter Ford of OmahaOmaha, NE
-$4,000$49,91012d
Anderson Ford of LincolnLincoln, NE
-$4,000$50,70512d