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Deal Sheet: 2026 Explorer Platinum
Lade Ford · Frankston, TX · VIN: 1FMUK7HH9TGB97112
This Is Already a Great Deal
Opening Offer
$51,755
Asking Price
$52,450
Max Price
$52,450
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,080 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$51,255
Est. Invoice$52,964
Holdback (est.)$1,709
MSRP (Sticker)$56,950
Asking Price$52,450
Markup-$4,500
Est. Dealer Margin on This Car$1,195
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory14 vehicles
Avg Markup (All Models)-$2,893
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$214
Price History
Jul 9, 2026$55,450 → $52,450(-$3,000)
Cheaper Explorer Platinum Inventory
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-$4,500$49,80047d
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-$4,500$55,70547d
Town East FordMesquite, TX
-$4,500$49,45536d
Platinum FordTerrell, TX
-$4,500$53,44529d
Chastang FordHouston, TX
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Doggett Ford South LoopHouston, TX
-$4,500$51,15522d
Doggett Ford North HoustonHouston, TX
-$4,500$51,15533d
Bluebonnet FordNew Braunfels, TX
-$4,500$51,25036d
Leif Johnson Ford of BudaBuda, TX
-$4,500$49,95541d
Gray-Daniels FordBrandon, MS
-$4,500$52,15047d