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Deal Sheet: 2026 Explorer Platinum
Appel Ford, Inc. · Brenham, TX · VIN: 1FMUK7HH4TGB63501
This Is Already a Great Deal
Opening Offer
$49,820
Asking Price
$50,300
Max Price
$50,300
- • Recent buyers paid ~$1,960 below MSRP
- • Sitting 47 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,098 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,320
Est. Invoice$50,964
Holdback (est.)$1,644
MSRP (Sticker)$54,800
Asking Price$50,300
Markup-$4,500
Est. Dealer Margin on This Car$980
Percentile31% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory108 vehicles
Avg Markup (All Models)-$1,866
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$510
Price History
Jul 9, 2026$53,300 → $50,300(-$3,000)
Cheaper Explorer Platinum Inventory
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