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Deal Sheet: 2026 Explorer Platinum
Stivers Ford of Birmingham · Birmingham, AL · VIN: 1FMUK7HH1TGC12394
This Is Already a Great Deal
Opening Offer
$51,305
Asking Price
$52,450
Max Price
$52,450
- • Recent buyers paid ~$1,960 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,040 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,805
Est. Invoice$52,499
Holdback (est.)$1,694
MSRP (Sticker)$56,450
Asking Price$52,450
Markup-$4,000
Est. Dealer Margin on This Car$1,645
Percentile99% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold1650
Avg Markup-$1,960
Median Markup-$1,500
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell26 days
Dealer Profile
Inventory443 vehicles
Avg Markup (All Models)-$1,965
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$895
Price History
Jul 9, 2026$54,700 → $52,450(-$2,250)
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