Deal Sheet: 2026 Explorer Active

Helfman Ford, Inc. · Stafford, TX · VIN: 1FMUK7DHXTGC49014

Negotiation Guide

Opening Offer

$38,762

Fair Price

$40,262

Walk Away Above

$42,221

• Recent buyers paid ~$4,045 below MSRP

Price Breakdown

Est. Dealer Cost$39,762

Est. Invoice$41,087

Holdback (est.)$1,325

MSRP (Sticker)$44,180

Asking Price$40,680

Markup-$3,500

Est. Dealer Margin on This Car$918

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory446 vehicles

Avg Markup (All Models)-$2,195

Avg Markup (Explorer)-$3,514

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,125

Price History

Aug 6, 2026$39,680 → $40,680(+$1,000)

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