Deal Sheet: 2026 Explorer Active

Steve Marsh Ford · Milan, TN · VIN: 1FMUK7DHXTGC45691

Negotiation Guide

Opening Offer

$38,581

Fair Price

$40,081

Walk Away Above

$42,000

• Recent buyers paid ~$3,839 below MSRP

Price Breakdown

Est. Dealer Cost$39,528

Est. Invoice$40,846

Holdback (est.)$1,318

MSRP (Sticker)$43,920

Asking Price$40,420

Markup-$3,500

Est. Dealer Margin on This Car$892

Percentile89% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$2,568

Avg Markup (Explorer)-$3,231

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$2,327

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