Deal Sheet: 2026 Explorer Active

Bill Russell Ford · Columbus, MS · VIN: 1FMUK7DHXTGC39034

Negotiation Guide

Opening Offer

$41,008

Fair Price

$42,508

Walk Away Above

$44,524

• Recent buyers paid ~$4,032 below MSRP

Price Breakdown

Est. Dealer Cost$41,886

Est. Invoice$43,282

Holdback (est.)$1,396

MSRP (Sticker)$46,540

Asking Price$43,040

Markup-$3,500

Est. Dealer Margin on This Car$1,154

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$2,511

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$2,436

Price History

Aug 6, 2026$42,040 → $43,040(+$1,000)

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