Negotiation Guide
Opening Offer
$38,200
Fair Price
$39,700
Walk Away Above
$41,627
- • Recent buyers paid ~$4,032 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$39,200
Est. Invoice$40,506
Holdback (est.)$1,307
MSRP (Sticker)$43,555
Asking Price$40,055
Markup-$3,500
Est. Dealer Margin on This Car$856
Percentile43% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold5266
Avg Markup-$4,032
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory136 vehicles
Avg Markup (All Models)-$2,176
Avg Markup (Explorer)-$3,017
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,744
Price History
Aug 15, 2026$40,555 → $40,055(-$500)
Cheaper Explorer Active Inventory
Platinum FordTerrell, TX
-$4,500$37,88019d
Clement FordWentzville, MO
-$4,500$46,42019d
Kightlinger Motors, Inc.Coudersport, PA
-$4,500$46,06073d
Morlan Ford-LincolnSikeston, MO
-$4,000$44,9208d
Lithia Ford Idaho FallsIdaho Falls, ID
-$4,000$45,7758d
Auffenberg Ford North, Inc.O'Fallon, IL
-$4,000$46,37012d
Chaparral Ford, Inc.Devine, TX
-$4,000$41,52519d
Stivers FordWaukee, IA
-$4,000$45,66533d
AutoNation Ford FriscoFrisco, TX
-$4,000$39,27512d
Grapevine Ford LincolnGrapevine, TX
-$4,000$42,42012d