Deal Sheet: 2026 Explorer Active

Legacy Ford of Rosenberg · Rosenberg, TX · VIN: 1FMUK7DHXTGC22976

Negotiation Guide

Opening Offer

$39,980

Fair Price

$41,480

Walk Away Above

$43,502

• Recent buyers paid ~$4,045 below MSRP

Price Breakdown

Est. Dealer Cost$40,973

Est. Invoice$42,338

Holdback (est.)$1,366

MSRP (Sticker)$45,525

Asking Price$41,525

Markup-$4,000

Est. Dealer Margin on This Car$553

Percentile2% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory353 vehicles

Avg Markup (All Models)-$2,220

Avg Markup (Explorer)-$3,620

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,388

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