Deal Sheet: 2026 Explorer Active

Kearny Mesa Ford · San Diego, CA · VIN: 1FMUK7DHXTGB89770

Negotiation Guide

Opening Offer

$40,418

Fair Price

$41,918

Walk Away Above

$43,969

• Recent buyers paid ~$3,839 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,418

Est. Invoice$42,799

Holdback (est.)$1,381

MSRP (Sticker)$46,020

Asking Price$42,020

Markup-$4,000

Est. Dealer Margin on This Car$602

Percentile5% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$2,444

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,837

Price History

Jul 4, 2026$44,020 → $43,020(-$1,000)

Jul 9, 2026$43,020 → $42,020(-$1,000)

Aug 6, 2026$42,020 → $43,020(+$1,000)

Aug 20, 2026$43,020 → $42,020(-$1,000)

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