Deal Sheet: 2026 Explorer Active

North Country Ford · Arab, AL · VIN: 1FMUK7DHXTGB74282

Negotiation Guide

Opening Offer

$38,528

Fair Price

$40,028

Walk Away Above

$41,974

• Recent buyers paid ~$3,839 below MSRP
• Sitting 75 days (avg 41) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$39,528

Est. Invoice$40,846

Holdback (est.)$1,318

MSRP (Sticker)$43,920

Asking Price$40,420

Markup-$3,500

Est. Dealer Margin on This Car$892

Percentile89% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory136 vehicles

Avg Markup (All Models)-$2,358

Avg Markup (Explorer)-$3,480

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$2,442

Price History

Jul 9, 2026$42,920 → $39,920(-$3,000)

Aug 6, 2026$39,920 → $40,920(+$1,000)

Aug 20, 2026$40,920 → $40,420(-$500)

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