Deal Sheet: 2026 Explorer Active

Hardy Family Ford · Dallas, GA · VIN: 1FMUK7DH9TGC48601

Negotiation Guide

Opening Offer

$37,588

Fair Price

$39,088

Walk Away Above

$40,981

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,588

Est. Invoice$39,874

Holdback (est.)$1,286

MSRP (Sticker)$42,875

Asking Price$39,375

Markup-$3,500

Est. Dealer Margin on This Car$788

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$1,912

Avg Markup (Explorer)-$3,300

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,264

Price History

Aug 20, 2026$39,875 → $39,375(-$500)

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