Deal Sheet: 2026 Explorer Active

George Coleman Ford · Travelers Rest, SC · VIN: 1FMUK7DH9TGC47951

Negotiation Guide

Opening Offer

$41,286

Fair Price

$42,786

Walk Away Above

$44,705

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,963

Est. Invoice$43,361

Holdback (est.)$1,399

MSRP (Sticker)$46,625

Asking Price$43,125

Markup-$3,500

Est. Dealer Margin on This Car$1,163

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)-$2,077

Avg Markup (Explorer)-$3,227

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$2,163

Price History

Aug 6, 2026$42,625 → $43,625(+$1,000)

Aug 20, 2026$43,625 → $43,125(-$500)

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