Deal Sheet: 2026 Explorer Active

Reiselman Ford · Dickson, TN · VIN: 1FMUK7DH9TGC37291

Negotiation Guide

Opening Offer

$37,750

Fair Price

$39,250

Walk Away Above

$41,152

• Recent buyers paid ~$3,839 below MSRP

Price Breakdown

Est. Dealer Cost$38,750

Est. Invoice$40,041

Holdback (est.)$1,292

MSRP (Sticker)$43,055

Asking Price$39,555

Markup-$3,500

Est. Dealer Margin on This Car$806

Percentile89% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory535 vehicles

Avg Markup (All Models)-$534

Avg Markup (Explorer)-$3,200

% Below MSRP63%

Avg Days to Sell32 days

Avg Sold Markup-$363

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