Negotiation Guide
Opening Offer
$40,972
Fair Price
$42,472
Walk Away Above
$44,553
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,972
Est. Invoice$43,371
Holdback (est.)$1,399
MSRP (Sticker)$46,635
Asking Price$42,635
Markup-$4,000
Est. Dealer Margin on This Car$664
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$2,344
Avg Markup (Explorer)-$3,788
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,767
Price History
Jul 4, 2026$44,635 → $43,635(-$1,000)
Jul 9, 2026$43,635 → $42,635(-$1,000)
Aug 6, 2026$42,635 → $43,635(+$1,000)
Aug 20, 2026$43,635 → $42,635(-$1,000)
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