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Deal Sheet: 2026 Explorer Active
Johnson Ford, Inc. · Atmore, AL · VIN: 1FMUK7DH9TGB95897
This Is Already a Great Deal
Opening Offer
$43,520
Asking Price
$43,300
Max Price
$43,300
- • Recent buyers paid ~$1,243 below MSRP
- • Sitting 33 days (avg 18) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,859 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$43,020
Est. Invoice$44,454
Holdback (est.)$1,434
MSRP (Sticker)$47,800
Asking Price$43,300
Markup-$4,500
Est. Dealer Margin on This Car$280
Percentile29% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold5418
Avg Markup-$1,243
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory65 vehicles
Avg Markup (All Models)-$2,546
Avg Markup (Explorer)-$3,875
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$500
Price History
Jun 13, 2026$46,800 → $46,300(-$500)
Jul 9, 2026$46,300 → $43,300(-$3,000)
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