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Deal Sheet: 2026 Explorer Active

El Cajon Ford · El Cajon, CA · VIN: 1FMUK7DH9TGB87069

Negotiation Guide

Opening Offer
$40,513
Fair Price
$42,013
Walk Away Above
$44,069
  • Recent buyers paid ~$3,839 below MSRP
  • Sitting 74 days (avg 41) — extra leverage
  • Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,513
Est. Invoice$42,896
Holdback (est.)$1,384
MSRP (Sticker)$46,125
Asking Price$42,125
Markup-$4,000
Est. Dealer Margin on This Car$613
Percentile5% of inventory is priced lower
Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days

Dealer Profile

Inventory184 vehicles
Avg Markup (All Models)-$2,477
Avg Markup (Explorer)-$3,800
% Below MSRP100%
Avg Days to Sell36 days
Avg Sold Markup-$1,437

Price History

Jul 4, 2026$44,125$43,125(-$1,000)
Jul 9, 2026$43,125$42,125(-$1,000)
Aug 6, 2026$42,125$43,125(+$1,000)
Aug 20, 2026$43,125$42,125(-$1,000)