Deal Sheet: 2026 Explorer Active

Ford Sylvester · Sylvester, GA · VIN: 1FMUK7DH9TGB56307

Negotiation Guide

Opening Offer

$37,858

Fair Price

$39,358

Walk Away Above

$41,266

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,858

Est. Invoice$40,153

Holdback (est.)$1,295

MSRP (Sticker)$43,175

Asking Price$39,675

Markup-$3,500

Est. Dealer Margin on This Car$818

Percentile89% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$2,151

Avg Markup (Explorer)-$3,079

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$2,100

Price History

Jul 9, 2026$42,175 → $39,175(-$3,000)

Aug 10, 2026$39,175 → $40,175(+$1,000)

Aug 20, 2026$40,175 → $39,675(-$500)

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