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Deal Sheet: 2026 Explorer Active
Don Rich Ford Co., Inc. · Villa Rica, GA · VIN: 1FMUK7DH9TGB32704
Negotiation Guide
Opening Offer
$41,742
Fair Price
$43,242
Walk Away Above
$45,358
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 75 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$42,728
Est. Invoice$44,152
Holdback (est.)$1,424
MSRP (Sticker)$47,475
Asking Price$43,975
Markup-$3,500
Est. Dealer Margin on This Car$1,248
Percentile89% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory25 vehicles
Avg Markup (All Models)-$2,230
Avg Markup (Explorer)-$3,400
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$2,825
Price History
Jul 9, 2026$46,475 → $43,475(-$3,000)
Aug 6, 2026$43,475 → $44,475(+$1,000)
Aug 20, 2026$44,475 → $43,975(-$500)
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