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Deal Sheet: 2026 Explorer Active
Lake Keowee Ford · Seneca, SC · VIN: 1FMUK7DH9TGA71080
Negotiation Guide
Opening Offer
$40,243
Fair Price
$41,743
Walk Away Above
$43,784
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 75 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,243
Est. Invoice$42,617
Holdback (est.)$1,375
MSRP (Sticker)$45,825
Asking Price$42,325
Markup-$3,500
Est. Dealer Margin on This Car$1,083
Percentile89% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory135 vehicles
Avg Markup (All Models)-$1,469
Avg Markup (Explorer)-$3,300
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$1,560
Price History
Jul 9, 2026$44,825 → $41,825(-$3,000)
Aug 6, 2026$41,825 → $42,825(+$1,000)
Aug 20, 2026$42,825 → $42,325(-$500)
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