Deal Sheet: 2026 Explorer Active

Platinum Ford · Terrell, TX · VIN: 1FMUK7DH8TGC45401

Negotiation Guide

Opening Offer

$39,980

Fair Price

$41,480

Walk Away Above

$43,502

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,973

Est. Invoice$42,338

Holdback (est.)$1,366

MSRP (Sticker)$45,525

Asking Price$41,525

Markup-$4,000

Est. Dealer Margin on This Car$553

Percentile2% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$1,922

Avg Markup (Explorer)-$3,780

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,019

Price History

Aug 15, 2026$42,025 → $41,525(-$500)

Cheaper Explorer Active Inventory

Platinum FordTerrell, TX

-$4,500$37,88018d

Clement FordWentzville, MO

-$4,500$46,42018d

Kightlinger Motors, Inc.Coudersport, PA

-$4,500$46,06071d

Morlan Ford-LincolnSikeston, MO

-$4,000$44,9207d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,7757d

Auffenberg Ford North, Inc.O'Fallon, IL

-$4,000$46,37010d

Chaparral Ford, Inc.Devine, TX

-$4,000$41,52518d

Stivers FordWaukee, IA

-$4,000$45,66531d

AutoNation Ford FriscoFrisco, TX

-$4,000$39,27510d

Grapevine Ford LincolnGrapevine, TX

-$4,000$42,42010d