Deal Sheet: 2026 Explorer Active

Gwinnett Place Ford · Duluth, GA · VIN: 1FMUK7DH8TGA65447

Negotiation Guide

Opening Offer

$37,412

Fair Price

$38,912

Walk Away Above

$40,796

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,412

Est. Invoice$39,692

Holdback (est.)$1,280

MSRP (Sticker)$42,680

Asking Price$39,180

Markup-$3,500

Est. Dealer Margin on This Car$768

Percentile89% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$2,299

Avg Markup (Explorer)-$3,244

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,117

Price History

Jul 16, 2026$38,680 → $41,680(+$3,000)

Aug 6, 2026$41,680 → $39,680(-$2,000)

Aug 20, 2026$39,680 → $39,180(-$500)

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