Negotiation Guide
Opening Offer
$40,526
Fair Price
$42,026
Walk Away Above
$44,083
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 68 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,526
Est. Invoice$42,910
Holdback (est.)$1,384
MSRP (Sticker)$46,140
Asking Price$42,140
Markup-$4,000
Est. Dealer Margin on This Car$614
Percentile5% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory418 vehicles
Avg Markup (All Models)-$2,344
Avg Markup (Explorer)-$3,788
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$1,767
Price History
Jul 9, 2026$43,140 → $42,140(-$1,000)
Aug 6, 2026$42,140 → $43,140(+$1,000)
Aug 20, 2026$43,140 → $42,140(-$1,000)
Cheaper Explorer Active Inventory
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-$4,000$38,87510d
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-$4,000$41,68510d
South Bay Ford LincolnHawthorne, CA
-$4,000$42,02010d
Norm Reeves Ford LincolnCerritos, CA
-$4,000$38,38010d
Galpin FordNorth Hills, CA
-$4,000$42,72510d
Lithia Ford Idaho FallsIdaho Falls, ID
-$4,000$45,77510d
Honolulu FordHonolulu, HI
-$4,000$38,38010d
Ken Grody Ford - RedlandsRedlands, CA
-$4,000$39,17522d
South Bay Ford LincolnHawthorne, CA
-$4,000$42,32013d
South Bay Ford LincolnHawthorne, CA
-$4,000$41,52513d