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Deal Sheet: 2026 Explorer Active
Ken Grody Ford - Carlsbad · Carlsbad, CA · VIN: 1FMUK7DH7TGC09098
Negotiation Guide
Opening Offer
$40,830
Fair Price
$42,330
Walk Away Above
$44,402
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 68 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,828
Est. Invoice$43,222
Holdback (est.)$1,394
MSRP (Sticker)$46,475
Asking Price$42,475
Markup-$4,000
Est. Dealer Margin on This Car$648
Percentile5% of inventory is priced lower
Days on Lot68 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory383 vehicles
Avg Markup (All Models)-$2,072
Avg Markup (Explorer)-$3,885
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,061
Price History
Jul 9, 2026$43,475 → $42,475(-$1,000)
Aug 6, 2026$42,475 → $43,475(+$1,000)
Aug 20, 2026$43,475 → $42,475(-$1,000)
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