Deal Sheet: 2026 Explorer Active

Aaron Ford of Escondido · Escondido, CA · VIN: 1FMUK7DH7TGA70736

Negotiation Guide

Opening Offer

$42,195

Fair Price

$43,695

Walk Away Above

$45,807

• Recent buyers paid ~$3,839 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$43,128

Est. Invoice$44,566

Holdback (est.)$1,438

MSRP (Sticker)$47,920

Asking Price$43,920

Markup-$4,000

Est. Dealer Margin on This Car$792

Percentile5% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$2,356

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,064

Price History

Jul 4, 2026$45,920 → $44,920(-$1,000)

Jul 9, 2026$44,920 → $43,920(-$1,000)

Aug 6, 2026$43,920 → $44,920(+$1,000)

Aug 20, 2026$44,920 → $43,920(-$1,000)

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