Negotiation Guide
Opening Offer
$42,181
Fair Price
$43,681
Walk Away Above
$45,600
- • Recent buyers paid ~$3,839 below MSRP
Price Breakdown
Est. Dealer Cost$42,768
Est. Invoice$44,194
Holdback (est.)$1,426
MSRP (Sticker)$47,520
Asking Price$44,020
Markup-$3,500
Est. Dealer Margin on This Car$1,252
Percentile89% of inventory is priced lower
Days on Lot0 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$784
Avg Markup (Explorer)-$3,500
% Below MSRP88%
Avg Days to Sell29 days
Avg Sold Markup-$873
Cheaper Explorer Active Inventory
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Lithia Ford Idaho FallsIdaho Falls, ID
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-$4,000$42,32014d
South Bay Ford LincolnHawthorne, CA
-$4,000$41,52514d