Deal Sheet: 2026 Explorer Active

North Country Ford · Arab, AL · VIN: 1FMUK7DH6TGC41976

Negotiation Guide

Opening Offer

$40,593

Fair Price

$42,093

Walk Away Above

$44,109

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,513

Est. Invoice$42,896

Holdback (est.)$1,384

MSRP (Sticker)$46,125

Asking Price$42,625

Markup-$3,500

Est. Dealer Margin on This Car$1,113

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$2,053

Avg Markup (Explorer)-$3,060

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,225

Price History

Aug 6, 2026$42,125 → $43,125(+$1,000)

Aug 15, 2026$43,125 → $42,625(-$500)

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