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Deal Sheet: 2026 Explorer Active
Confidence Ford of Norman · Norman, OK · VIN: 1FMUK7DH6TGC13272
This Is Already a Great Deal
Opening Offer
$39,254
Asking Price
$38,560
Max Price
$38,560
- • Recent buyers paid ~$1,243 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $3,257 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,754
Est. Invoice$40,046
Holdback (est.)$1,292
MSRP (Sticker)$43,060
Asking Price$38,560
Markup-$4,500
Est. Dealer Margin on This Car$-194
Percentile29% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold5418
Avg Markup-$1,243
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory206 vehicles
Avg Markup (All Models)-$2,609
Avg Markup (Explorer)-$4,341
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$642
Price History
Jul 9, 2026$41,560 → $38,560(-$3,000)
Cheaper Explorer Active Inventory
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Planet FordSpring, TX
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Baytown FordBaytown, TX
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
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