Negotiation Guide
Opening Offer
$41,035
Fair Price
$42,535
Walk Away Above
$44,557
- • Recent buyers paid ~$4,045 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,922
Est. Invoice$43,319
Holdback (est.)$1,397
MSRP (Sticker)$46,580
Asking Price$42,580
Markup-$4,000
Est. Dealer Margin on This Car$658
Percentile2% of inventory is priced lower
Days on Lot17 days
What Others Paid (Last 30 Days)
Cars Sold5958
Avg Markup-$4,045
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$1,646
Avg Markup (Explorer)-$3,636
% Below MSRP100%
Avg Days to Sell21 days
Avg Sold Markup-$1,775
Price History
Aug 6, 2026$42,580 → $46,580(+$4,000)
Aug 15, 2026$46,580 → $42,580(-$4,000)
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