Deal Sheet: 2026 Explorer Active

Kearny Mesa Ford · San Diego, CA · VIN: 1FMUK7DH6TGA23522

Negotiation Guide

Opening Offer

$40,472

Fair Price

$41,972

Walk Away Above

$44,026

• Recent buyers paid ~$3,839 below MSRP
• Sitting 74 days (avg 41) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,472

Est. Invoice$42,854

Holdback (est.)$1,382

MSRP (Sticker)$46,080

Asking Price$42,080

Markup-$4,000

Est. Dealer Margin on This Car$608

Percentile5% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory161 vehicles

Avg Markup (All Models)-$2,444

Avg Markup (Explorer)-$4,000

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,837

Price History

Jul 4, 2026$44,080 → $43,080(-$1,000)

Jul 9, 2026$43,080 → $42,080(-$1,000)

Aug 6, 2026$42,080 → $43,080(+$1,000)

Aug 20, 2026$43,080 → $42,080(-$1,000)

Cheaper Explorer Active Inventory

Central FordSouth Gate, CA

-$4,000$38,87510d

South Bay Ford LincolnHawthorne, CA

-$4,000$41,68510d

South Bay Ford LincolnHawthorne, CA

-$4,000$42,02010d

Norm Reeves Ford LincolnCerritos, CA

-$4,000$38,38010d

Galpin FordNorth Hills, CA

-$4,000$42,72510d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,77510d

Honolulu FordHonolulu, HI

-$4,000$38,38010d

Ken Grody Ford - RedlandsRedlands, CA

-$4,000$39,17522d

South Bay Ford LincolnHawthorne, CA

-$4,000$42,32013d

South Bay Ford LincolnHawthorne, CA

-$4,000$41,52513d