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Deal Sheet: 2026 Explorer Active
Encinitas Ford · Encinitas, CA · VIN: 1FMUK7DH6TGA20524
This Is Already a Great Deal
Opening Offer
$39,853
Asking Price
$39,725
Max Price
$39,725
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 74 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $128 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,353
Est. Invoice$40,664
Holdback (est.)$1,312
MSRP (Sticker)$43,725
Asking Price$39,725
Markup-$4,000
Est. Dealer Margin on This Car$373
Percentile5% of inventory is priced lower
Days on Lot74 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory251 vehicles
Avg Markup (All Models)-$2,701
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,415
Price History
Jul 4, 2026$41,725 → $40,725(-$1,000)
Jul 9, 2026$40,725 → $39,725(-$1,000)
Aug 6, 2026$39,725 → $40,725(+$1,000)
Aug 20, 2026$40,725 → $39,725(-$1,000)
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