Deal Sheet: 2026 Explorer Active

Gerald Jones Ford · Augusta, GA · VIN: 1FMUK7DH5TGC49731

Negotiation Guide

Opening Offer

$37,772

Fair Price

$39,272

Walk Away Above

$41,176

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,772

Est. Invoice$40,064

Holdback (est.)$1,292

MSRP (Sticker)$43,080

Asking Price$39,580

Markup-$3,500

Est. Dealer Margin on This Car$808

Percentile89% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory225 vehicles

Avg Markup (All Models)-$2,006

Avg Markup (Explorer)-$3,362

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,809

Price History

Aug 6, 2026$39,080 → $40,080(+$1,000)

Aug 20, 2026$40,080 → $39,580(-$500)

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