Deal Sheet: 2026 Explorer Active

Stokes Hodges Ford · Graniteville, SC · VIN: 1FMUK7DH5TGC49180

Negotiation Guide

Opening Offer

$37,682

Fair Price

$39,182

Walk Away Above

$41,081

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,682

Est. Invoice$39,971

Holdback (est.)$1,289

MSRP (Sticker)$42,980

Asking Price$39,480

Markup-$3,500

Est. Dealer Margin on This Car$798

Percentile89% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$1,613

Avg Markup (Explorer)-$3,060

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,504

Price History

Aug 15, 2026$39,980 → $39,480(-$500)

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