Deal Sheet: 2026 Explorer Active

Long-Lewis of the River Region, Inc. · Prattville, AL · VIN: 1FMUK7DH5TGC23291

Negotiation Guide

Opening Offer

$37,813

Fair Price

$39,313

Walk Away Above

$41,219

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,813

Est. Invoice$40,106

Holdback (est.)$1,294

MSRP (Sticker)$43,125

Asking Price$39,625

Markup-$3,500

Est. Dealer Margin on This Car$813

Percentile43% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory218 vehicles

Avg Markup (All Models)-$1,953

Avg Markup (Explorer)-$3,170

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$1,657

Price History

Aug 6, 2026$39,125 → $40,125(+$1,000)

Aug 15, 2026$40,125 → $39,625(-$500)

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