Deal Sheet: 2026 Explorer Active

Conway Ford, Inc. · Conway, SC · VIN: 1FMUK7DH5TGC22111

Negotiation Guide

Opening Offer

$37,142

Fair Price

$38,642

Walk Away Above

$40,511

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,142

Est. Invoice$39,413

Holdback (est.)$1,271

MSRP (Sticker)$42,380

Asking Price$38,880

Markup-$3,500

Est. Dealer Margin on This Car$738

Percentile89% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)-$1,932

Avg Markup (Explorer)-$3,556

% Below MSRP100%

Avg Days to Sell37 days

Avg Sold Markup-$1,420

Price History

Aug 20, 2026$39,380 → $38,880(-$500)

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