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Deal Sheet: 2026 Explorer Active
Gary Smith Ford Inc · Fort Walton Bch, FL · VIN: 1FMUK7DH5TGB95654
This Is Already a Great Deal
Opening Offer
$39,002
Asking Price
$38,280
Max Price
$38,280
- • Recent buyers paid ~$1,243 below MSRP
- • Sitting 33 days (avg 18) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $2,901 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,502
Est. Invoice$39,785
Holdback (est.)$1,283
MSRP (Sticker)$42,780
Asking Price$38,280
Markup-$4,500
Est. Dealer Margin on This Car$-222
Percentile29% of inventory is priced lower
Days on Lot33 days
What Others Paid (Last 30 Days)
Cars Sold5418
Avg Markup-$1,243
Median Markup-$1,000
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory137 vehicles
Avg Markup (All Models)-$1,759
Avg Markup (Explorer)-$4,056
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$394
Price History
Jun 13, 2026$41,780 → $41,280(-$500)
Jul 9, 2026$41,280 → $38,280(-$3,000)
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