Deal Sheet: 2026 Explorer Active

Marshall Ford Co, Inc. · Philadelphia, MS · VIN: 1FMUK7DH4TGC45881

Negotiation Guide

Opening Offer

$39,993

Fair Price

$41,493

Walk Away Above

$43,509

• Recent buyers paid ~$4,032 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$40,973

Est. Invoice$42,338

Holdback (est.)$1,366

MSRP (Sticker)$45,525

Asking Price$41,525

Markup-$4,000

Est. Dealer Margin on This Car$553

Percentile2% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold5266

Avg Markup-$4,032

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$2,393

Avg Markup (Explorer)-$3,600

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$2,296

Price History

Aug 15, 2026$42,025 → $41,525(-$500)

Cheaper Explorer Active Inventory

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-$4,500$37,88019d

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-$4,500$46,42019d

Kightlinger Motors, Inc.Coudersport, PA

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Morlan Ford-LincolnSikeston, MO

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Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,7758d

Auffenberg Ford North, Inc.O'Fallon, IL

-$4,000$46,37012d

Chaparral Ford, Inc.Devine, TX

-$4,000$41,52519d

Stivers FordWaukee, IA

-$4,000$45,66533d

AutoNation Ford FriscoFrisco, TX

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Grapevine Ford LincolnGrapevine, TX

-$4,000$42,42012d