Deal Sheet: 2026 Explorer Active

Bluebonnet Ford · New Braunfels, TX · VIN: 1FMUK7DH4TGC40731

Negotiation Guide

Opening Offer

$40,435

Fair Price

$41,935

Walk Away Above

$43,957

• Recent buyers paid ~$4,045 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$41,382

Est. Invoice$42,761

Holdback (est.)$1,379

MSRP (Sticker)$45,980

Asking Price$41,980

Markup-$4,000

Est. Dealer Margin on This Car$598

Percentile2% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold5958

Avg Markup-$4,045

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory538 vehicles

Avg Markup (All Models)-$1,453

Avg Markup (Explorer)-$3,538

% Below MSRP92%

Avg Days to Sell28 days

Avg Sold Markup-$1,451

Price History

Aug 15, 2026$42,480 → $41,980(-$500)

Cheaper Explorer Active Inventory

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-$4,500$37,88018d

Clement FordWentzville, MO

-$4,500$46,42018d

Kightlinger Motors, Inc.Coudersport, PA

-$4,500$46,06071d

Morlan Ford-LincolnSikeston, MO

-$4,000$44,9207d

Lithia Ford Idaho FallsIdaho Falls, ID

-$4,000$45,7757d

Auffenberg Ford North, Inc.O'Fallon, IL

-$4,000$46,37010d

Chaparral Ford, Inc.Devine, TX

-$4,000$41,52518d

Stivers FordWaukee, IA

-$4,000$45,66532d

AutoNation Ford FriscoFrisco, TX

-$4,000$39,27510d

Grapevine Ford LincolnGrapevine, TX

-$4,000$42,42010d