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Deal Sheet: 2026 Explorer Active
Krause Family Ford of Woodstock · Woodstock, GA · VIN: 1FMUK7DH4TGB88808
Negotiation Guide
Opening Offer
$40,468
Fair Price
$41,968
Walk Away Above
$44,021
- • Recent buyers paid ~$3,839 below MSRP
- • Sitting 75 days (avg 41) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$41,468
Est. Invoice$42,850
Holdback (est.)$1,382
MSRP (Sticker)$46,075
Asking Price$42,575
Markup-$3,500
Est. Dealer Margin on This Car$1,108
Percentile89% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold6571
Avg Markup-$3,839
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory249 vehicles
Avg Markup (All Models)-$2,065
Avg Markup (Explorer)-$3,324
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,461
Price History
Jul 9, 2026$45,075 → $42,075(-$3,000)
Aug 6, 2026$42,075 → $43,075(+$1,000)
Aug 20, 2026$43,075 → $42,575(-$500)
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